What's Churn Actually Costing You?
Enter your numbers. See the real damage. Decide if you're okay with it—or if it's time to fix it.
You're Losing Annually
$180,000
That's 2 senior engineers you could have hired.
With 50% Less Churn, You'd Save
$90,000
That's $7,500/month back in your pocket.
The Math Behind Your Loss
25
Customers Lost/Month
$30,000
Revenue Lost/Year
$60,000
Wasted CAC/Year
3.6
Months of Runway
Ready to Stop the Bleeding?
Token economies reduce churn by turning customers into stakeholders. When they're invested in your success, leaving costs them something.
How This Calculator Works
We calculate your total churn cost by combining two factors most founders forget to add together:
Most churn calculators only show lost revenue. But every churned customer also represents wasted acquisition spend—money you already paid to acquire someone who's now gone. That's a double hit.
How Does Your Churn Rate Compare?
Your churn rate depends heavily on your customer segment. Here's what "good" looks like:
| Segment | Good | Average | Needs Work |
|---|---|---|---|
| SMB (<$1K ACV) | <4% | 4-6% | >6% |
| Mid-Market ($1K-$25K) | <2% | 2-4% | >4% |
| Enterprise (>$25K) | <1% | 1-2% | >2% |
Want the full breakdown with data from 500+ companies? Read our 2025 Churn Benchmarks Report →